We bring strategic leadership to marketing and tech decisions.
Marketing and tech decisions are made by people who don't specialise in them.
Sound familiar?
The knot.
You're approving campaigns you can't evaluate. Making technology choices based on what the loudest vendor says. Your team is doing their best but nobody has the strategic depth to know if "best" is good enough. Critical decisions get made without the expertise they deserve.
What we do about it
The fix.
We provide fractional CMO and CTO services - senior leaders who own marketing strategy or technology direction, part-time. You get confident decisions backed by experience, without the full-time executive cost.
What you get.
The deliverables, plainly listed. If it's not here, ask — we'll tell you honestly whether it's included.
- 01 Strategic leadership for marketing (CMO) or technology (CTO) function
- 02 Team oversight, hiring support, and performance management
- 03 Vendor evaluation, selection, and management
- 04 Budget planning and ROI accountability
- 05 Board-level reporting and stakeholder communication
- 06 Technology or marketing roadmap development and execution oversight
How this one works.
No discovery phases that outlive the project. Just the steps that earn their place.
- 01 Role Scoping We define exactly what leadership is needed - CMO, CTO, or both. We clarify authority, responsibility, time commitment, and success metrics before starting.
- 02 Quick Assessment In the first 30 days, we assess current state - team capability, existing strategies, technology stack or marketing mix, and quick-win opportunities.
- 03 Strategic Direction We set strategic direction for the function - where we're going, why, and how we'll get there. Clear priorities, resource allocation, and milestone planning.
- 04 Ongoing Leadership We lead the function - team meetings, decision-making, execution oversight, stakeholder management. All the things a full-time exec does, concentrated into part-time hours.
Why this matters
Marketing without strategic leadership wastes budget on tactics that don't ladder to business goals. Technology without strategic leadership accumulates debt and makes poor architectural decisions. But full-time CMOs and CTOs cost £150-250k+ and take months to hire. Fractional leadership gives you the strategic capability immediately, at a fraction of the cost.
Who this suits
- Companies between £2M-£20M who need executive capability but not full-time
- Businesses with marketing or tech teams that lack strategic direction
- Founders who are strong in one area but need leadership in another
- Organisations in transition - growth phase, pre-investment, or post-departure
The questions everyone asks.
If yours isn't here, ask it — we answer emails within 24 hours.
Q1 What is the difference between fractional CMO and CTO?
Fractional CMO owns marketing strategy, brand, demand generation, and marketing team leadership. Fractional CTO owns technology strategy, architecture decisions, engineering team leadership, and technical debt management. Some businesses need one, some need both.
Q2 How much time does a fractional CMO or CTO typically spend?
Typically 1-2 days per week, though this varies based on business stage and complexity. During intensive periods (launches, major initiatives), we can increase temporarily. The model is flexible to your actual needs.
Q3 Can a fractional leader really make strategic decisions?
Absolutely. We're not consultants who advise from the sidelines. We have decision-making authority, own outcomes, and are accountable for results. The difference is concentrated time, not reduced responsibility.
Q4 What happens when we are ready for a full-time hire?
We help you hire our replacement. We'll write the job spec, screen candidates, and ensure a proper handover. Our goal is building sustainable capability, not creating dependency.
Sound like your problem?
Tell us where it hurts. We’ll tell you honestly whether we can help — and what we’d do first.