How we work · The people

You talk to the people doing the thinking.

T40 is two hands-on principals and a bench of trusted specialists. Ben and Mark lead every engagement, do the thinking in the room, and stay close to the work — no junior-account-manager relay races.

Start a conversation Meet Ben & Mark
Radical, we know.
The 10–80–10 framework

How senior work stays affordable.

10% Human input — strategy and direction, decided by people who’ve run things
80% AI execution — the repetitive grunt work, automated and supervised
10% Human refinement — craft and quality control before anything ships
The principals

Two people. No layers.

One builds the systems, one builds the story. Between them, forty-odd years of doing the actual work — and they’ve sat where you’re sitting, running the thing and fixing the thing at the same time.

Hand-drawn portrait of Ben Macdonald
Ben · 20+ years

Co-founder · Systems, AI & practical tech

Ben Macdonald

“I don’t deal in hype. I deal in implementation.”

Twenty-plus years building businesses, leading teams and putting systems in place — from security industry operations to SaaS product development to AI consulting for SMEs. He has been the MD making the hard calls, which is why his first question about any clever idea is “what happens on Monday morning?”

He has built compliance dashboards that replaced teams of spreadsheet jockeys, AI workflows that cut research from days to minutes, and automation that let businesses scale without hiring in proportion.

  • Fractional CTO & technology leadership
  • AI strategy & implementation
  • Sales & marketing systems
  • Systems architecture
  • Process automation
  • Human-in-the-loop design

“I’d rather ship than polish. And I’d rather build systems than manage chaos.”

Hand-drawn portrait of Mark Ingleby
Mark · 25+ years

Co-founder · Brand, creative & straight talk

Mark Ingleby

“I don’t deal in fluff. I deal in results.”

Twenty-five-plus years of brand and campaign strategy — agency creative director to independent consultant, for names like SPAR UK and Coop, plus pharmaceutical and B2B manufacturing brands. He has run UK marketing for premium international brands and owned six-figure annual budgets.

He led the relaunch of a leading motorsports apparel brand to triple-digit growth in digital reach — through tier-one media coverage, influencer partnerships and major event activations. No fluff involved.

  • Fractional CMO & creative leadership
  • Brand strategy & positioning
  • Integrated campaign delivery
  • Cross-functional leadership
  • Budget & strategy ownership
  • Human-in-the-loop innovation

“I’d rather be clear than clever. And I’d rather be effective than expensive.”

The bench

Only the specialists the problem needs.

Ben and Mark lead every engagement, then pull in the right people from a trusted associate network. You never pay for a department you didn’t need.

  • 01
    Content strategy & copywriting Words that connect and convert.
  • 02
    SEO & paid media Visibility that drives results.
  • 03
    Web development Sites that perform and scale.
  • 04
    Photography & video Visual storytelling that stands out.
  • 05
    Business coaching & mentorship Strategic guidance for founders and leaders.

Shaped by real brands · Past roles to current clients

ShoeiCabergLodgeHenly GBIdeiioMachi
What we won’t bend on

Three house rules.

Written down so you can hold us to them.

Rule 01

Radical transparency.

Clear pricing. Honest timelines. Realistic expectations. We’d rather lose a deal than overpromise.

Rule 02

Results-obsessed.

If it doesn’t move the needle, we don’t do it — however fashionable it looks.

Rule 03

Built for SMEs.

Sized and priced for businesses doing £100K–£10M. Senior expertise without the agency bloat.

Kind words

What they say.

Honestly — no cash changed hands. Just what clients have said about working with us over the years.

“Down-to-earth attitude without being the least bit precious.”
Ben Toye · Commercial Director · Big North Films
“All in all, a great experience!”
Jack Peagam · Co-Founder & CEO · Linkup
“Best decision I’ve made so far as editor.”
John Allsopp · Editor & Owner · MotoGusto Magazine

Come and meet the workshop.

A free half-hour with Ben or Mark. No pitch, no relay race — just an honest read on where you are. Or email hello@t40digital.co.uk — we answer within 24 hours.

Start a conversation