We Grew Revenue 3x in 12 Months: Fractional CMO Case Study
How a fractional CMO helped a £500k B2B services business grow to £1.5m in 12 months. The approach, the numbers, and lessons learned.
Read the noteNotes · Field-tested, written down
Notes from the workshop.
Practical thinking on marketing, brand, AI and growth — written by the people doing the work. Plain English, no fluff, take what’s useful.
Signs Your Startup Needs a Fractional CTO (Not a Developer)
Developers build code. CTOs build strategy. Here are 7 signs your startup needs technical leadership, not just more developers.
Read the note
Building a Marketing Team vs Fractional CMO: Real Numbers
In-house marketing team vs fractional CMO: full cost breakdown for UK businesses. Compare £150k-300k team costs against £70k-115k fractional approach.
Read the note
How to Work With a Fractional CMO (Get Maximum Value)
Hiring a fractional CMO is the easy part. Getting value from the relationship takes work. Here's how to set up the engagement for success.
Read the note
Fractional CTO for Startups: Is It Right for Your Stage?
Not every startup needs a full-time CTO. Here's when a fractional CTO makes sense — from pre-seed to Series B — and when you should hire permanently.
Read the note
How Much Does a Fractional CMO Cost in the UK?
UK fractional CMO costs range from £600–1,600/day or £3,000–15,000/month. Here's what you actually pay — and what affects the price.
Read the note