We replace the logo you've been embarrassed by for years.
Your logo was made in Word 15 years ago and it shows.
Sound familiar?
The knot.
You cringe every time you see it on a proposal. Customers assume you're smaller, older, or less capable than you are. You've thought about updating it a hundred times but keep putting it off because you don't know where to start. Meanwhile, it's quietly undermining every first impression you make.
What we do about it
The fix.
We design a visual identity that reflects who you are now - not who you were when you started. A logo and identity system that works across everything from favicons to exhibition stands. Something you're proud to put in front of anyone.
What you get.
The deliverables, plainly listed. If it's not here, ask — we'll tell you honestly whether it's included.
- 01 Primary logo design with variations (horizontal, stacked, icon-only)
- 02 Colour palette with specific codes for print and digital
- 03 Typography selection with usage guidance
- 04 Logo usage rules - spacing, minimum sizes, what not to do
- 05 File package with all formats needed (AI, EPS, PNG, SVG)
- 06 Basic application examples showing the identity in use
How this one works.
No discovery phases that outlive the project. Just the steps that earn their place.
- 01 Discovery We understand your business, values, audience, and aspirations. Good design reflects reality - we need to understand yours.
- 02 Concept Development We develop 3-4 distinct logo concepts based on research. Real options with different approaches, not minor variations.
- 03 Refinement We refine your chosen direction until it is perfect. Attention to detail in spacing, proportions, and balance.
- 04 Identity Extension We build out the supporting identity system - colours, typography, usage rules. Everything needed to apply the logo consistently.
Why this matters
Your logo appears on everything - website, business cards, invoices, signage, uniforms. A weak logo undermines credibility across every touchpoint. A strong logo builds recognition and signals professionalism before a word is spoken. It is the most frequently seen element of your brand.
Who this suits
- Businesses with logos that no longer reflect who they are
- Companies that have outgrown DIY or dated design
- Organisations rebranding or repositioning
- Anyone who cringes when they see their logo
The questions everyone asks.
If yours isn't here, ask it — we answer emails within 24 hours.
Q1 How many logo concepts do you present?
3-4 distinct concepts initially. We believe in meaningful options, not overwhelming quantity. Each concept is a genuine direction, not a colour variation.
Q2 How many revisions are included?
Two rounds of revisions on the chosen concept. This is almost always enough. Additional rounds available if needed.
Q3 Do you provide source files?
Yes - you own everything. We provide Adobe Illustrator source files along with all common formats. No restrictions on future use.
Q4 Can we trademark the logo?
We design original work that is trademarkable. We can recommend trademark attorneys if you want to pursue registration.
Sound like your problem?
Tell us where it hurts. We’ll tell you honestly whether we can help — and what we’d do first.