· T40 Associates · Business Strategy
The T40 Manifesto: Commercial Cultural Engineering
The Golden Age of BS is over. Marketing has lost its mind. We are T40 Associates — Realists, Storytellers, and we operate on a different operating system.
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· T40 Associates · Digital MarketingContent Marketing for Small Business (Without a Big Team)
You don't need a content team to do content marketing. Here's the minimum viable approach for UK small businesses — what to create, how often, and how to measure results.
· T40 Associates · Digital MarketingLinkedIn Marketing for B2B: Strategy That Actually Works
LinkedIn's 360Brew algorithm changed everything. Saves now matter 5x more than likes. Here's what UK B2B businesses need to know in 2026.
· T40 Associates · Digital MarketingSEO vs PPC for Small Business: Where to Start
SEO delivers 300-1,300% ROI long-term depending on industry. PPC delivers more immediate but lower returns. Here's how UK small businesses should balance both in 2026.
· T40 Associates · Digital MarketingHow Much Should Small Businesses Spend on Marketing in 2026?
UK small businesses should spend 7-12% of revenue on marketing. Here's the breakdown by industry, growth stage, and channel — with a budget template.
· T40 Associates · Digital MarketingWhat Should a Marketing Agency Actually Deliver? (Checklist)
Your marketing agency sends monthly reports. But are they delivering what matters? Here's the complete checklist of what you should actually receive.