Pricing · How the range is made

Price follows the job.

Not a menu of vague packages. We price the outcomes, work and uncertainty you actually bring us.

Ways to start · One first step per side

Three ways to start.

Pick the side that matches the problem. Each has one first paid step; anything bigger is scoped and priced once we understand the job.

First paid step · Creative

“Make us look as good as we are.”

Launch · £1,995 one-off

Starting fresh or relaunching your brand.

  • Logo design — 2 concepts, 2 revisions
  • Colour palette & typography
  • Basic brand guidelines (8–10 pages)
  • Final files: AI, EPS, PNG, SVG

First paid step · Marketing

“Bring us better leads.”

Launch · £795 /month

One channel, a defined monthly work list and reporting that counts enquiries.

  • One channel: SEO or PPC
  • Set-up and technical audit
  • A 90-day plan in month one
  • Each month: two pages improved or one new page
  • Call and form tracking, so the report counts enquiries not just rankings
  • Google Business Profile tidied for local firms
  • Tracking for 20 keywords
  • A monthly report
  • A monthly 30-minute call
  • If we don't deliver the agreed monthly work, that month is free.

First paid step · T40 Systems

“Too much work depends on people copying, chasing and remembering.”

AI Strategy Session · £395, credited against the build

A 90-minute session with Ben, a written brief within 24 hours, and a fixed price for the fix.

  • 90-minute session with Ben
  • Written brief within 24 hours
  • Fixed price for the fix

Growth advisory · joins the three Not sure which side comes first? Advisory joins Creative, Marketing and T40 Systems when the problem crosses them. See how advisory works ↗

Website Care · after launch

Website Care

Keep your site backed up, checked and up to date after launch, with a person on hand to fix it.

01

Website Care · £100 a month

Daily backups, checks and updates, up to 30 minutes of changes.

02

Website Care · £200 a month

Daily backups, checks and updates, up to 1 hour of changes.

03

Website Care · £300 a month

Daily backups, checks and updates, up to 2 hours of changes and same-day replies.

  • Every Website Care plan includes a quarterly restore test.
  • Every Website Care plan includes an uptime and speed line in the monthly report.
  • If an update we make breaks something, we fix it free.
The principle

Honest before precise.

Early certainty is often theatre. A useful range makes the assumptions visible and gets sharper as the work becomes clearer.

01 · Outcome

Start with the change.

What needs to be different for the business, customer or team when the work is done?

02 · Scope

Break down the work.

We turn broad jobs into practical deliverables, dependencies and assumptions.

03 · Range

Allow for what is open.

Complexity and uncertainty widen the range. Clear answers tighten it.

What affects the number

Scope. Judgement. Responsibility.

  1. 01
    The work itself.

    How many deliverables, systems, channels, pages, assets or teams are involved.

  2. 02
    The hard parts.

    Integrations, regulation, approval layers and genuinely novel decisions need more care.

  3. 03
    What already exists.

    Ready assets, proven templates and repeatable batches can reduce the work.

  4. 04
    What is still unknown.

    Open assumptions create a wider indicative range until they are resolved.

Engagement shape

Keep different money separate.

A setup cost and a monthly cost answer different questions. We show them separately so the commitment is obvious.

Normal scope

What the range usually covers.

Enough to finish the confirmed job properly—not a low headline followed by a trail of obvious extras.

  • Senior thinking and practical delivery
  • Project management and agreed review rounds
  • Implementation, testing and handover where relevant
  • Clear assumptions and exclusions
  • A final scope, timeline and investment agreed before work begins
The estimator

Six to eight useful questions.

You get the result before we ask who you are.

  1. 01Choose the outcome and likely engagement shape.
  2. 02Add an optional brief or select the work manually.
  3. 03Confirm the deliverables and answer only the relevant scope questions.
  4. 04See the range, assumptions and confidence immediately.
Asked, answered

The money questions.

Q1 Why do you show a range instead of a fixed price?

A range is honest while details are still open. Better information narrows it; final scope, timing and investment are agreed before work begins.

Q2 Do you charge more when AI makes delivery faster?

No. Efficiency is not punished. Price follows the value, scope, judgement and responsibility in the job—not how long a tool happens to take.

Q3 What is normally included?

The agreed strategy, production, implementation, review rounds, project management and handover needed for the confirmed deliverables. Third-party fees, media spend, licences and travel are separate unless stated.

Q4 Can the estimator give a formal quote?

No. It gives an indicative range, excluding VAT, that remains indicative for 30 days. We confirm a formal scope and price together before work starts.

Q5 What if the work is unusual or urgent?

Novel, regulated, high-risk or very urgent work may need a short human scoping conversation. The estimator will say when that is the responsible next step.

Bring us the job. We’ll show our workings.

Get a useful range now, or talk it through with the people who would do the work.